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Celebrity ISH: Nelly Stars in NEW Cheerios Commercial [Video]

Nelly has teamed up with Buzz the Bee for Honey Nut Cheerios’s “Must Be the Honey” campaign.

Nelly has recorded a danceable remix to his 2001 hit “Ride Wit Me” called “Must Be the Honey (M.B.T.H.),” and also appears alongside the iconic Honey Nut Cheerios character in one of five 30-second ad spots, directed by Hype Williams.

“I’ve worked with some very talented artists and thought—I think it’s about time I work with the Bee,” said Nelly of the collaboration. “I love the sweet taste of Honey Nut Cheerios and Buzz’ sweet sound on this track. When I hear it, I can’t help but smile.”

In addition to television, the campaign is being supported by billboard, radio and digital ads, and social media efforts.

Peep the commercial below...

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