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Fashion ISH: TRUKFIT Launches Juniors Collection Feat. Chanel West Coast

Lil Wayne has recently announced that his lifestyle apparel brand TRUKFIT will be expanding into a new segment of apparel by launching the first edition of the TRUKFIT Juniors line. The Juniors line will be modeled by Young Money recording artist and actress Chanel West Coast.

The line will include variety of products that will include t-shirts and fashion tops, active knits, outerwear and accessories. The first collection being driven by knit and cotton, while containing floral prints and bold color backgrounds. TRUKFIT Juniors is creating it’s own identity, however, it is influenced by the original TRUKFIT Mens line. The new Juniors line was creative directed and designed by the duo of Lil Wayne and his stylist Marisa Flores. 

“When I created TRUKFIT, I wanted it to have something for everyone. Now my female fans fan get their TRUK on too,” says Wayne. 

The rapper also added “I’m psyched to have my artist, Chanel West Coast, involved as she personifies what TRUKFIT Juniors and this life is all about.” 

Chanel West Coast, the artist behind the Now You Know mixtape and star of MTV’s Ridiculousness and Fantasy Factory, states “I’m so happy to have joined the TRUKFIT team. 

Fashion, hip-hop and skating culture are a big part of my life sox owing to be a part of the TRUKFIT family felt just right for me. The girls line is super sick and I’m hyped to be reppin’ it! Looking forward to the future with my TRUKFIT family.” 

You will be able to purchase TRUKFIT Juniors beginning on September 25 at select Dillard’s and Jimmy Jazz stores across the nation. 

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