TECH ISH: @KIMKARDASHIAN DOMINATES TECH WORLD W/MOBILE GAME

Kim Kardashian's star power is undeniable, her mobile game is among the most popular and most profitable of the year. “It might be our biggest game of the year,” says software CEO.


While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood. Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game “dollars,” while 400 will buy a necklace. Kardashian’s voice guides the uninitiated through casting calls and parties, while users dodge surly tweets from rivals.

“It might be our biggest game of the year,” Chief Executive Officer Niccolo de Masi said in an interview. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”


It is estimated by Forbes that 33-year-old, Kim Kardashian-West has earned $28 million in the past 12 months. The software company Glu Mobile partnered with Kimsaprincess, Inc. to create the Kardashian: Hollywood game. The software company Glu Mobile publishes 12 to 14 mobile games a year, all of which are free to play.






According to a Bloomberg interview with an analyst, Kim Kardashian: Hollywood has risen as high as second among most-downloaded free-to-play games at Apple Inc. (AAPL)’s U.S. App Store, and the well-reviewed title yesterday was third. Its success has driven shares of creator Glu Mobile Inc. (GLUU) up 42 percent.

In Kim Kardashian: Hollywood game, players create a character that bumps into Kim Kardashian when she stops in a clothing boutique. Kim likes your look, and sort of becomes your mentor, opening doors on your road to self-made celebutante stardom.

Unfortunately, the road to fame and power isn't cheap. While Kim Kardashian: Hollywood is free-to-play, the in-app purchases can become quite expensive. Players can purchase 1250 in-game "K-Stars" — the most valuable currency — for $99.99 in real money, or you can wait around until you earn that money through doing photo shoots or other jobs. Of course, doing jobs requires energy, and you can't keep playing the game until you wait to regain your energy or buy more.

Mobile games are a growing market, projected by researcher TechNavio to more than double to $24.3 billion globally by 2016, from $9.3 billion in 2012.


Download the Kim Kardashian: Hollywood game!

Apple  ||  Android


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