BEAUTY ISH: @RIHANNA LAUNCHES NEW MAC VIVA GLAM COLLECTION

Viva Glam Rihanna 2 is the second collection from RiRi’s partnership with MAC, and it’s definitely the boldest one yet.
The new shade, a frosted mauve, is not for the faint of heart. The color combines purple, brown, and glitter to create a look that even beauty bloggers might struggle to style. Still, Viva Glam Rihanna 2 is sure to fly off the shelves.

In 2013, Rihanna proved her influence when MAC Cosmetics launched the Viva Glam Rihanna collection in May. The first batch of the pop star’s signature lipstick shade, RiRi Woo, sold out in just three hours, and became one of the most sought-after beauty products off the season. And Monday, she announced that she would be teaming up with the brand once again.


In addition to the lipstick, Rihanna Navy members can also purchase the Viva Glam Rihanna 2 Lipglass. Both will be available online in September. If you’re really committed, you can sign up to receive an alert when the shade goes on sale. All of the proceeds from the collection will go toward HIV/AIDS victims and their families.

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