FASHION ISH: BEYONCE PARTNERS WITH @TOPSHOP IN NEW FASHION VENTURE

Beyoncé has partnered with Topshop to launch a 50/50 joint fashion venture. Beyoncé and Topshop owner Sir Philip Green have announced the creation of Parkwood Topshop Athletic Ltd., a global athletic streetwear brand set to launch in fall 2015.The line will include clothing, footwear, and accessories across dance, fitness, and sports categories, combining fashion with technical performance. It will be sold at Topshop stores and Topshop.com.

“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking,” said Beyoncé. “Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of thispartnership.”

Sir Philip Green added, 
“We have been looking at this category as­ fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”

Excited much? We'll keep you posted...



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