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FASHION ISH: @HM LAUNCHES AN OFFICIAL COLLECTION INSPIRED BY #COACHELLA

FASHION ISH: @HM LAUNCHES AN OFFICIAL COLLECTION INSPIRED BY #COACHELLA

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The Coachella Valley Music and Arts Festival that takes place in April. This is the second time H&M releases an entire capsule collection centered around the popular music festival. Will infuse fashion, indie music and bohemian street style. H&M is set to launch a Coachella collection which carries the theme “Freewheeling playfulness”, accompanied by the #HMLovesCoachella hashtag.

Throughout the course of the festival taking place April 15-17 and April 22-24, H&M will have presence at the event with a pop-store.

The #HMLovesCoachella collection consists of both womenswear as well as menswear. Expect the typical Coachella must-have pieces, which include printed dresses, dirty denims, spaghetti strap tops and flat ankle boots. The capsule will be on sale online and at H&M stores, starting March 31st.

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