BEAUTY ISH: RIHANNA DEBUTS NEW FRAGRANCE 'CRUSH BY RIHANNA'

Rihanna adds a second fragrance in her beauty empire "Crush by Rihanna' is said to be “empowering, strong, confident, and unapologetic,” as a “mysteriously sexy and provocative scent,” according to its press release. Crush is scheduled to arrive at Macy’s and other retailers in August at a retail price of $20-$60.

The clear bottle, which Rihanna also designed, has a golden, elegant look while the box matches that aesthetic, adding a touch of pink to set things off.

That color scheme of gold and pink continues in a photo ad for Crush, which features Bad Gal on a bed, donning pink lingerie and heels.